When budgets are cut, reduced spending is a natural consequence. This is a widely accepted cause and effect relationship being proved out all over the world.
There is also a pervasive notion that if spending is reduced, then a decrease in quality or level of output must follow. For instance, there are countless examples of companies reducing their quality standards or giving you less for the same price in an effort to reduce their costs.
In higher education, this thinking can translate into the assumption that increasing the number of students an institution graduates in a given period of time, without an increase in spending, must lead to a reduction of quality in the education those students will receive.
This is certainly a fair concern given the myriad examples of this sort of correlation between quality, quantity, and cost. But couldn’t there be another possibility? Could it be that economic challenges are presenting us with an opportunity to cultivate new perspectives that will allow us to adapt to the complex challenges of our world? (See our previous post, Physicists, Elephant, & Innovative Thought).
So many of our human-designed systems—industrial, governmental, educational etc.—were constructed in a different time and based on many outdated circumstances and assumptions, leaving them ripe for review, re-evaluation, and renewal.
This is certainly the case for our system of higher education in the United States, where there is mounting pressure on long-established institutions to reduce costs and increase their number of graduates, if they are to stay relevant and support this country’s need for a well-educated citizenry and workforce. As Mark Yudof, president of the University of California system, recently said, “It cannot work as currently constructed.”
While we certainly would not argue against the requests of many for increased federal spending on education, we suspect that the next great wave of innovation in higher education will emerge due to financial pressure that will compel people in the system to completely re-think how we educate people in the United States, if we are to thrive in this new era.
In the last year, we at Catalytica have witnessed and documented what could be the beginnings of a monumental shift within the higher education systems of several states. These states are responding to changing social and economic circumstances by re-considering long-established practices, adopting new perspectives, and exploring collaborative approaches to educating students.
Among the participants in these state programs, there has been natural resistance to change, and apprehension about reducing the process of education to that of an assembly line. Yet those involved in these projects understand that higher education must evolve and have taken pioneering steps to move it forward.
The Tuning USA project, led by faculty from Minnesota, Indiana and Utah, is one such endeavor. These state teams have focused on making degrees more pertinent to the needs of today’s students; enhancing the quality of student learning; and reducing redundancy in the process of earning a degree. The pilot effort crosses long-held boundaries dividing institutions—2-year vs. 4-year, public vs. private, large vs. small—to clearly define what students need to know, understand and be able to demonstrate to attain degrees that are relevant to their pursuits after graduation.
Of course faculty are not alone in addressing the significant challenges faced by our system of higher education. There are, in fact, related efforts being undertaken by the full spectrum of higher education stakeholders and thought partners, each intersecting with and expanding beyond the work of the others, like concentric circles. We will explore some of these other efforts in future posts.
That said, faculty will be fundamental to a national effort to develop collaborative and holistic ways of working to meet the new reality we face; and, if enough key stakeholders join the effort, together they may create a new relationship between quality, quantity, and cost.
Learn more about the Tuning USA project and hear from participants in the videos below. And please take a moment to let us know what you think of these videos: if they are helpful to you; and if you intend to share them with others.
Please rate this article & click the Response Box below to join the conversation!
Watch all of Catalytica’s Higher Education Videos on YouTube.


First reaction: Just great.
I enjoyed listening and watching. I think it is very clear. I shall test it with students. I immediately love the mix of “comics” (right word?) and various people commenting and the break-down into several “episodes”. To this extent I will also use it – it is very well structured and good to grasp. People speak very clearly – good for foreigners.
(One of the colleagues from Europe working with Minnesota team)
Thank you for breaking the ice with your post, Volker — glad to hear this story will likely play well in a European context. Please let us all know how your students receive it!
In Minnesota, we will probably show the videos at the statewide conference we will have for the two Tuning groups. The Graphic Design conference is April 30 and the Biology conference is May 21.
As you know we did not have much time to go through the entire project and so did not spend time on the last part of describing how to measure how the student can demonstrate what he has learned.
If you are to produce videos in the future to help other Tuning groups maybe you could produce a video that helps explain how to design that learning evaluation piece.
Thanks.
Great idea to create a story that specifically explores how to design the learning evaluation part of Tuning!
Please post again to let us all know how the conferences go this fall and how you evolve Tuning and the use of the videos in Minnesota.
I am very excited about the notion of “tuning” learning outcomes across majors because I think it gets to the heart of many of our policy issues in higher education. The “Tuning USA” video has been key to effective communication of the process to a broad audience.
In January, I shared the “Tuning USA” video with our president and council staff. We opened with a modified version of Cliff Adelman’s powerpoint followed by the video. While the powerpoint was good for policymakers at the state level, the video’s message transcends all languages from policymakers to administrators and most importantly faculty.
Many saw great value in the approach and President King said he is going to weave the idea of “tuning” learning outcomes across majors with employer input into the strategic plan and accountability reporting for the next five years.
I have offered to share it with the Business Deans at their next meeting and also sent it to California, who is very interested, and others as we cross paths with them. It is an effective tool at spreading the gospel of “tuning.”
Adina O’Hara
Kentucky Council on Postsecondary Education
Thanks for your contribution here, Adina.
We just received word today that the video is being shown this week in Texas to explain the concept of Tuning to business leaders, college and university presidents and provosts, and engineering deans and faculty chairs. Texas is looking at tuning civil and electrical engineering with a goal of aligning the first two years of coursework to make transfer easier.
Please keep us all posted on how Tuning evolves in Kentucky!